Sustainability

Oh Polly is a brand with purpose. On seeing the awful poverty that many children were living in across southeast Asia, our founders Claire Henderson and Mike Branney started selling clothes on eBay and donating the profits to charity. After gaining huge success on eBay, Claire and Mike created their own website, but the value and purpose behind the brand was never lost.

Our brand is built on ethical values, and we believe we have a responsibility to help the planet, just as we're helping communities in southeast Asia. We’re performance driven and we’re committed to giving our customers unique, high-quality designs without compromising the principles that Oh Polly was built on.

We’re committed to more sustainable practices and have been using Modal in our collections since 2021. To give you greater transparency of your product journey, we’re in the process of having all our old and new products certified, so you can be sure it's made with TENCEL™ Modal fibres.

We know that there’s still a lot more to be done! Every year we keep getting bigger and better, which means we need to take even more responsibility for the impact of our brand. Over the next few years, we’re looking to:

• Review our packaging
• Invest in low impact materials
• Offer additional low impact delivery options with efficient couriers
• Provide further information about how we produce and manufacture
• Outline official targets for the upcoming years, with a main focus for 2030
• Work with partners, who align with our values, to ensure we’re on track to hitting our goals

We’re working hard on our official sustainability strategy and carbon reduction plan. Once we’ve completed this, we’ll update our progression, promises and targets for 2025-2050. 

There are plenty of other exciting projects happening behind the scenes. We’ll make sure to keep everyone updated.